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What is 'This Girl Can'?


This Girl Can is a celebration of the active women everywhere who are doing their thing no matter how they do it, how they look or even how sweaty they get.

It is a national campaign developed by Sport England and a wide range of partnership organisations to inspire more women and girls to become active, and conquer fear of judgement as the primary barrier.

The campaign in the first half of 2015 is a launch pad to something much bigger, broader and longer, with the ‘This Girl Can’ message across the country hoping to create a lasting behavioural change and impact in local communities.



In Birmingham, the City Council and Sport Birmingham will be planning to maximise the impact of the national campaign that officially launched on 12th January 2015.

A series of events will be organised on, and around Sunday 8th March, culminating in a big party across the whole of the city to coincide with International Women's day.  The aim will be to reach into the communities of Birmingham and get women and girls taking part in fun activities that improve their lives.

#ThisBrumGirlCan will be:

  • City-wide and local
  • FREE to all participants
  • Reflective of the many diverse communities - particularly the women in those diverse communities
  • Above all, activities will be FUN!








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